Catching up onÂ today'sÂ digital textbookÂ market and eTextbookÂ functionalityÂ withÂ CourseSmart's Chief Marketing Officer.
This week on EmergingEdTech we're delighted toÂ publishÂ anÂ interview withÂ Jill Ambrose. This is the first of a two-partÂ video conversation in which we discuss CourseSmartâ€™s offerings, and the future of the evolving electronic textbooks marketplace.
In this interview we discuss:
- eResourses – the future of digital course materials
- CourseSmart'sÂ innovativeÂ newÂ Offline Reader functionality
- Their effort to ensure device-agnostic access, makingÂ electronic textbooks and otherÂ digital course materials “easy to access anywhere, anytime, on any device, in the environment you're already in”
- CourseSmart's extensive offeringsÂ (they offer over 90% of the core textbooks in use in higher education institutions in North AmericaÂ today!)
- CourseSmart'sÂ free instructor-specific web site and the functionality it offers
- And much more …
We hope you enjoy the interview and all it has to offer, and come back for Part 2, in which we discuss the following topics:
- While electronic textbooks are certainly gaining momentum, they still have a long way to go to overtake the printed textbook market. What are the key hurdles that digitalÂ textbook vendors have to overcome to make electronic texts the norm rather than the exception?
- Are there key areas, like specific academic subjects, types of institutions, geographic regions, or other market segments that are experiencing a higher degree of success than others in terms of gaining a foothold with digital course materials?
- How about reading device dependence? How much of a challenge does this present in terms of the proliferation of the eTextbook?
- What does the future of digital course materials look like?
- WhatÂ kinds of exciting developments can we look forward to fromÂ CourseSmartÂ in 2012?
Thanks again to Jill for taking the time to work with us to put together this insightful and informativeÂ interview.
Remember, other readers and viewers appreciate readingÂ observations andÂ feedback from colleagues, so please don't hesitate to drop a comment and share your thoughts onÂ this topic!
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