Board identifies these key performance indicatorsÂ as critical in shaping successful student and institutional performance at institutions of higher education.
TopSchool isÂ aÂ provider of Student Lifecycle ManagementÂ solutions for higher education, and they recently held a Product Advisory Board meeting where education experts and college leaders discussed which key performance indicators (KPIs) are critical in shaping success along the student lifecycle.
The groupÂ discussed the various stages of the student lifecycle from prospect to placement, and identified these measuresÂ that they felt were important for schools to track and report on in order to measure where they are today, understand where they can improve and forecast where they want to be.Â
- Time to convert
- Campus visitation rate by lead source
- Leads that convert by program by source
- Effectiveness of content (collateral & messages)
- Length of admissions process
- Activity by admissions representative by start
- Percent of students who change programs
- Average absentee rates by program
- Drop-out rate by course, instructor and length in program
- Instructor effectiveness in driving attendance rates
- Activity by student services representative
- Highest risk students
- At-risk students by debt load
- Aging receivables
- Payment source percentages
- Placement rate by career services representative
- Number of employer contacts made
- Average number of days between graduation and placement
- Number of students who are self employed
As a well run institution that is constantly looking to improve, The College of WestchesterÂ (where IÂ occupy the role ofÂ CIO) utilizes KPIs to help measure, monitor, and improve performance organization wide, so this listing of KPIs caught my eye.Â Some of them are pretty straightforward, but someÂ look like they might be a bit challenging to measure.
Do you use some of these measures? Do you use others? Do some stand out unexpectedly as particularly informative and useful measures? We'd love to hear from readers who use KPIs in their institutions and wish to share some observations, so don't hesitate to comment. Thanks!
Related Posts (if the above topic is of interest, you might want to check these out):
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Steven Lasterâ€™s 8 Factors for Successful IT Management