Millennials are pushing our world forward, as they become the largest generation, and therefore, the largest part of the workforce. This generation is perfectly familiar with technology, the internet, search engines, and smartphones. Millennials are now the main power that drives technological development.
Big data became one of the most discussed topics of the last decade, so there’s no surprise that millennials are familiar with it. Although big data didn’t change the world immediately, it does so step by step. Collecting the data is simple, and we do it whenever we can. People create about 2.5 billion gigabytes of data every day, and organizations keep looking for new ways to use this information effectively. For instance, one of the areas that benefit from big data most is marketing.
The impact of big data goes far beyond targeted advertisements and personalized offers. First of all, big data influence Millennials’ careers, and we are going to consider this impact in more detail.
Millennials, Big Data, and the Workplace
Millennials are a technologically savvy and well-educated generation. These people quickly recognized the benefits of services like Airbnb and Uber, and accessing data is an integral part of their everyday lives. Therefore, they don’t hesitate to provide their personal data and expect that information will be accessible to them at any given moment.
This is one of the main reasons why Millennials change the workplace. Given the importance of data for their everyday lives, there’s no surprise that they also rely on data when making decisions at work. Millennials don’t like phone conversations and they don’t want to talk to a sales rep. They don’t want to search for data in endless databases but they also don’t want to guess. To make data-driven, informed decisions, they are ready to do their own online research and to collaborate with others. Therefore, when looking for a job, millennials often choose companies that offer the necessary level of data accessibility.
Information is one of Millennials’ basic needs so they should also be able to access it everywhere. Organizations that hire Millennial employees need to consider this factor and to keep mobility in mind. To attract Millennials, companies need to make sure that their tools and corporate content are accessible via mobile devices.
The Impact of Big Data on Education
Big data not only changes the workplace but also job requirements, as well. For example, just a decade ago, it would be difficult to imagine applying for a job without a degree. Today, the situation is different, as the importance of your resume exceeds that of a diploma.
- Skills are crucial. Successful companies choose employees who describe their skills in their resumes. They want to know what you can learn and what you can do. The fact that you managed to get a college diploma is unlikely to impress anyone.
- The abundance of data also causes a shift in the workplace. Now everyone can learn to work with big data and train problem-solving skills at home. You can even work as a freelance data scientist. This is a reason why many high schoolers become skilled employees without having a diploma.
- The economy is another factor that pushes the development of big data. As prices increased, many Millennials needed to find a job, being unable to spend four years in college, waiting for their diploma. Instead, they obtained the necessary knowledge from online databases, courses, and instructions.
The education system has changed because of big data. Millennials can learn big data, cloud computing, and other types of technology everywhere they go. They only need a smartphone or tablet, and internet access. People can educate and train themselves, with no help from universities and colleges.
Big Data and the Marketplace
Millennials are both effective marketers and one of the best audiences for targeted advertising. The use of big data improves marketing to Millennials. For example, a 10% increase in the accessibility of data can increase Fortune 1000 companies’ income by $65 million, while also increasing operating margins by 60%. This is a great return on investment for both big and small businesses.
Using big data, marketers can define and segment their audience with precision, choosing the most effective channel, whether it be social media or email. Millennials are willing to share their information because they want to get relevant content. It’s easy for marketers to learn Millennials’ needs and preferences. However, targeting is only a part of the job. When you have a big audience of people who live all around the world, you should also use a reliable translation service, such as The Word Point, to make sure that everyone will actually understand your content.
Millennials are not looking for jobs that can only bring them money. They are looking for excitement. Big data enables them to find more interesting job opportunities. Organizations need big data experts so they take into account Millennials’ preferences and offer them interactive jobs that are engaging and interesting. The reason is that organizations have already noticed that employees who work just for money demonstrate lower productivity.
Another factor that changes the workplace is cooperation. Big data scientists can work as freelancers. For example, one day, they might cooperate with a brand that sells consumer goods, improving their analytical background. The other day, they might work in the healthcare industry, developing effective marketing solutions for hospitals.
Nevertheless, big data experts who work in one company also have a lot of things to do. For instance, they can work with the IT department, conducting research and using their findings to optimize the website. They can also help reach out to clients and play an important role in presenting data, helping other members and whole organizations understand it. This is another reason why Millennials choose big data, as they like to be a part of big projects and to feel their importance.
Big data has changed the workplace and education as we know them. This is an area that enables Millennials to stay engaged. Choosing big data as their specialization, they are not limited to one niche. Big data experts are valuable for any organization that hires them.
Big data analysts and scientists can get their education and work anywhere they want, with no need to spend years in college. Skills become the most important factor in the workplace, and big data allows you to use