I couldn't resist sharing this fun sounding interactive game for marketing students. Guest post by Louis Havriliuc.
Have you ever wished you could give your students the chance to practice different e-marketing skills and techniques? It would be nice to offer them the opportunity to work on real company accounts and face real situations but unfortunately there aren’t that many companies that would leave the management of their online marketing presence in the hands of inexperienced students.
Now there is a solution to this dilemma. Simbound, a unified simulated e-marketing experience that offers no real risk for learners, wants to change online (digital) marketing learning. The platform includes a game component designed for e-marketing and digital advertising courses. The game features an interface that is similar to that of commercial solutions while results are being computed using algorithms that replicate those of search engines (to a lesser scale of course).
E-marketing Professors can quickly check the status of their courses through a dedicated interface (click pic to enlarge)
Simbound is the first product of the business simulation genre that addresses the digital/online marketing subject in such a functional way. Aspiring e-marketers can use the serious game to enable and improve comprehension of a multitude of digital marketing skills including decision reasoning, cost/benefit analysis, budget administration, audience targeting, and much more. The application also allows performance tracking by professors that can get real-time feedback on what their students are working on and what the impact of their decisions are. The transition is easier from play to practicing in a professional setting than with other business simulations because here the practice environment is very similar to the working environment (same options, same processes, same metrics etc). Students complete the simulation with a developed analytical mindset that will allow them to better contemplate the consequences of their actions
Students can monitor their decisions through an interface that is similar to that of industry ad serving platforms (click pic to enlarge)
The game is highly customizable as it allows uploading of different content scenarios – something which adds flexibility to the learning experience as it allows online marketing case studies for multiple industries and business types. This makes the platform relevant not only for marketing courses but also for other management/business university courses. The Search Engine Marketing module allows the creation of Paid Search Campaigns in a similar manner as with a real Search Engine Ad Serving Platform – taking learners through keyword research, budget setting and performance tracking of important metrics with the objective of improving them.
Down the road Simbound aims to create a simulation framework that will fit more e-marketing dimensions such as Social Media Marketing and E-mail Marketing as well as website management and analytics tools for the in-game website. The Simbound concept opens up new areas of future opportunity for a relevant marketing learning experience and holds potential to impact the whole internet marketing population demographic not just the education space so make sure you keep an eye out on this promising venture.
Visit the website to sign up for a demo or connect to Simbound’s social feed here.
Louis Havriliuc is the founder of Simbound and an experiential e-marketing learning advocate. Originally from Transylvania, Romania Louis is an ed tech experimenter and an entrepreneur managing 2 companies in the corporate data management space. Reach him via Twitter @simbound or @louisdoruh.
[…] have released educational games that walk students through the basics of economics, teach marketing strategies, and even simulate running a business. And that’s just for finance-focused classes! You can find […]
Hi, very nice post. I was looking for something similar to this. Thanks for this useful information.
Video video games are particularly good at rewarding and recognizing optimistic behaviors and results.
Many modern video games allow for in-recreation trophies or
achievements for completing sure tasks, usually giving very specific detaails as to the way to
accomplish the feat.
Links……
[…]We love to to pay tribute to several websites on the net, regardless if they aren’t linked with us, by linking to them. Below are some websites well worth checking out.[…]…
[…] Getting ranked high involves a content production strategy that includes on-site optimization as well as off-site efforts (our startup was featured in the Edtech Times, Serious Games Market, Emerging Edtech) […]
It looks like Simbound is a very good platform for interactive marketing courses. In today’s world online marketing is growing faster than expected and this has 2 way interaction, so the people wants to choose this for better and quick information.
For more information about digital marketing, there is a video which is posted by Infosys BrandEdge, you can check it out
http://bit.ly/Ob7L0r
[…] Has Aweber Earned Its HypeSocial Media as An Important Tool for Effective Church MarketingEffective SMTP hosts help out with helpful e-mail marketing and advertising adsEmail List MarketingCleverReach bietet E-Mail Marketing für alle!Find The Internet MarketingEmail Marketing And List Building MethodHow to Let ‘You’ Shine Through in Email MarketingSimbound – a digital marketing simulation that’s a great interactive for marketing cours… […]