Part two of our interview with CourseSmart’s Chief Marketing Officer.
Last week we published Part 1 of this interview, in which we learned a great deal about digital course materials and CourseSmart, and this week we continue this learning journey with Part 2 of the dialogue.
In this interview we examine the following:
- What is it going to take for electronic textbooks to become the dominant distribution method, displacing paper text books?
- What are the key hurdles that digital textbook vendors have to overcome to make electronic texts the norm rather than the exception?
- Are there key areas, like specific academic subjects, types of institutions, or other market segments that have seen a higher adoption rate with digital course materials?
- How much of a challenge does reading device dependence present in terms of the proliferation of the eTextbook?
- What kinds of exciting developments can we look forward to from CourseSmart in 2012?
Our thanks once again to Jill Ambrose and CourseSmart for providing this in depth interview!
As always, readers are encouraged to share their insights and experiences with this topic, so please don’t hesitate to comment and share your thoughts!
Related Posts (if the above topic is of interest, you might want to check these out):
Learning All About Electronic Textbooks In A Video Interview With CourseSmart CMO Jill Ambrose (Part 1 of 2)
The Education Technologies That Educators Believe Can Have The Biggest Impact On Student Learning (Survey Results)
The year of the iPad in Education: they’re being distributed in more schools every day
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About K. Walsh
Kelly Walsh is CIO at The College of Westchester in White Plains, NY and is the founder and author of EmergingEdTech.com. As an education technology advocate, he frequently delivers presentations on a variety of related topics at schools and conferences across the U.S. Walsh is also an author and online educator, and his latest eBook, "iPads in Education: Implementations, Apps, & Insights" is available for sale in the iBookstore. In his spare time, he records and performs original and cover songs (look for "K. Walsh" on iTunes or Amazon.com or check out his original song videos on here on YouTube ).
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